How Netflix Is Changing The World of Entertainment

Geno Scala's selected picture of a dvd from NetlixJust a little more than a decade ago, most people were familiar with Netflix as the company from which you could rent DVD’s (pre-BlueRay) and possibly never return them. At the time of its IPO, the company only boasted some 600,000 members stateside. Then, with the rise of technology and a virtual shift in the ways which people consume media, the company almost went bankrupt. Today, however, the company’s valued at nearly $27 billion, and has, for all intents, changed everything about the way we entertain ourselves. Here’s how.

One of the first things the company did was switch the focus of the product to streaming movies versus renting them. This proved to be lucrative for the company, considering that most people interested in a particular movie probably want to watch it within the next hour opposed to within the next week. The understanding of this concept, particularly in the face of often illegal movie streaming sites, was a huge boost not only for the company but for Hollywood as well, which could no longer depend on VHS sales or even box office, since more individuals had devices from which they could see a movie in the comfort of their home. This transition exemplified the prescience and inventive nature of this young company, but it was only a foreshadowing of what was to come.

Presently, Netflix is known for its original works as a studio, with popular, award-winning shows like Orange is The New Black and House of Cards, among others. These new ventures have completely changed the television landscape. It’s not uncommon for people to spend hours or days consuming a full season of a particular show–the company uploads entire seasons to its platform for its customers to watch at their discretion–or what some call binge-watching. Subsequently, its direct competitors Hulu and, now, Amazon have ramped up their content in an effort to win over subscribers no longer satisfied with status-quo TV, such as that offered by network and cable programming. But that is changing as well.

In a recent article, the Business Insider details changes that companies like Fox, Viacom and Time Warner are making to effectively win back primarily younger customers. Those changes have included showing less commercials, which would seem taboo in the world of advertising, and in direct opposition to the companies’ objectives: to make profit. However, there is a consensus that consumers have different expectations for television, and in order to please, one would have to accommodate.

That isn’t all, however. Netflix and sites like it aren’t just showing less commercial ads, they’re actively and arguably producing better content. In a recent talks with Bloomberg, producer Kathleen Grace talks about “The Netflix Effect,” and how the company’s focus on better content has resulted in the entire industry seeking the best of the best, in terms of writing, stories and production, to compete for the limited time most consumers are now willing to give a program.

Netflix has already changed the world of TV and shows no signs of stopping. In fact, its recent venture into the movie world will prove just how powerful the company is and ultimately drive a similar level of competition as we’ve seen with networks. Perhaps the company is moving to a place where it will show only original content. Far fetched as it may seem, Netflix has already shown that impossible is nothing; we’ll just have to wait and see.

10 Things To Consider Before Submitting A Script

Gino scala's favorite picture of writers at work

1. Open strong
Start with a bang. Decision makers read tons of scripts daily (and nightly) make sure yours gives them a reason to continue; time is literally money in Hollywood. While tradition has suggested it’s important to hook the reader in the first 10 pages, experts have suggested that scriptwriters cut that time in half to make it interesting. To do that, create conflict quickly and make it interesting. You only get one chance.

2. Keep description short and sweet
As a writer, you know how every detail about the story and how it should be carried. Thus, it’s hard not to exact every bit of intricate detail to put into the script to ensure that reader sees what you see. Boil the info down to the basics and allow the reader to fill in the blanks.

3. Mix it up
Yes, it’s been nearly a century since the silent movie; no one’s suggesting that. However, it’s very important to keep a balance between dialogue and action. Consider what you would want to see on the screen. A show or movie with people just talking at each would be boring to viewers. The same goes for the readers of your script.

4. Think outside the box
If you’ve seen it before, chances are everyone’s seen it before and nobody wants to see it again. Creating an entirely original piece is difficult but rewarding if you’re looking to make progress. Start with the absurd and boil it down to something worthwhile once you’ve allowed your creativity to flow. The same old, same old is just that.

5. Employ the Goldilocks Method
No script should be too short or too lengthy. Give yourself enough space to tell a good story, in full, and nothing more. Flesh out any details that are necessary to the plot or character; likewise, remove any extraneous moments and ideas. Make it “just right”.

6. Proofread, Proofread, Proofread Again
Any grammatical errors, misspellings or improper punctuation is the wrong first impression and could automatically become trashed, even if the content is good. Proofread everything, but not just once. Let the script sit for a while then go back with a fresh set of eyes, or even find a trusted friend or partner that can take a look at it for you.

7. Less is more
As a creative, it’s natural to have so many ideas as well as urges to get them out. When it comes to characters. Less is more. Spend your energy developing individual characters instead introducing 20 different ones. Readers won’t always be able to make the connections between new characters and those previously introduced. A confused reader is an uninterested reader, and as stated before, the goal is to make everything as clear as possible.

8. Make it interesting
Another way to keep things interesting but simple is including conflict in your storyline. As often as possible, create a need, a desire, or an actual conflict/fight for your characters.

9. Pace yourself
One thing to remember however, is to not use all of your good conflicts in one place. It’s important to make sure that every part of your story, from beginning to middle to end is interesting and relevant. One of the biggest problems for screenwriters is inability to maintain interest throughout the entire script. Remember, balance is the most important thing for this work.

10. Finish well
The way the story ends is just as important as the beginning. Some even suggest writing the ending before the beginning, that way you have a map for how to get there. Otherwise, you’ve done everything else right from above, then you get to the end, and you’ve lost your way, or don’t resolve the conflict. Always have a good, clear goal. Think of it as an opportunity to seal the deal. If someone’s made it to the end of your script, they’re interested. Make it worth their while.

Three Survival Tips For Entering The Entertainment Industry

Image of Filming CameraThe business and politics of film industry can be a murky, intimidating world to enter, even for the most passionate and committed artists and potential filmmakers. As in most professional realms, mentorship is absolutely crucial in regards to finding your footing and making the most of every opportunity you are lucky enough to enjoy. The Script Mentor exists to provide support to aspiring and rising screenwriters for just this reason. However, some broader knowledge is widely available online that applies to more than just writers, but to people interesting in filling just about every role in the entertainment industry. Barbara Freedman Doyle, who – in addition to establishing herself as a successful coordinator and production supervisor in television and film – has served in leadership roles of various film departments at the University level, curated a list of things you need to know to make it in the film industry. Although Geno Scala and his presence in the world of arts and entertainment have been most heavily centered around scriptwriting, these general insights serve him (and everyone) well as gentle reminders about the reality of breaking into the film industry and finding success therein.

Reputation Is Everything

In every business where people are wheeling and dealing with any level of frequency, your reputation will make or break you. This is especially true in a relatively close-knit, small, and exclusive industry like film and television. It is an intimate enough industry that many (if not most) negotiating happens verbally. Any established presence can contact just about any other party with just a phone call. Everyone, especially the kinds of people who make the most important sorts of decisions behind the camera, talk all of the time. What all this constant communications means is that there are no secrets. It is one thing for information like your typical job title and pay rate to be public knowledge. In the entertainment business, however, people can and will discuss so much more. This can include how hard you work, if you are honest, and how you treat people.

Therefore, if you nurture a reputation for yourself as reliable, capable, and an overall positive workplace presence, more and more doors will swing open. Again, this may hold true in most industries, but in entertainment this reality is magnified and multiplied many times over. On the other hand, if someone has a negative experience working with you, then your reputation as difficult, high-strung, irrational, or just plain unpleasant will intensify your troubles finding work to an extreme extent relative to what you might experience working in a different field. It is important to realize that this is your employment and nobody is interesting in cutting you slack because you had a long day or were simply in a bad mood for whatever reason. Without a proven track record, your talent simply does not count for much. You have to deliver, and be prepared to follow through and execute every single time. It just takes one slip-up or one bad experience with one person to potentially sink your entire reputation (and career). Rationalizations for why you came up short once or twice just do not count and extenuating circumstances do not matter. Recognize that every decision you make and action you take is feeding into your reputation and take ownership of how people will describe you when, eventually, your name comes up on future projects.

History Trumps Friendship Every Time

An incredibly dangerous combination is for a word to be both overused and misused, which is exactly the case when it comes to the term, “relationship.” That is especially true in film and television. One of the most common anecdotes you will hear is that some person in a position of authority gave a lesser known individual a shot because they had “a relationship.” Another frequent scenario people in the entertainment business often quote is two people who always work together because they “have a relationship.” Sometimes producers won’t interfere or otherwise decline to argue with a director’s first choice for talent (behind or in front of the camera) because, although the producer might have a different preference, the director and the person in question “have a relationship.”

When it comes to the working world, relationships have little to absolutely nothing to do with friendship. If you are serious about breaking into film or television in any capacity, you need to be able to sever and separate your understanding of relationships in your personal sphere and what they are in the professional one. Working relationships are all about history. In the entertainment industry, turnover is incredibly high. Everyone is ambitious and has a dream, yet people who are here today will undoubtedly be gone tomorrow. This extreme degree of volatility is very deeply rooted into the very soul of the industry. As such, history – having worked or even just studied together in the past – can be a protection against the certainty that every production or project will be battling uncertainty at some point in the future. Shared goals, loyalty, and the all-around comfort of a “known quantity,” so to speak, can be an enormous source of strength in what is a very challenging and demanding line of work. Successful working relationships can sometimes involved a genuine friendship, but they are built and exist for so much more. Frankly, people will almost always choose working with someone who was unpleasant in a partnership that has previously produced success over someone who they sincerely like but with whom they have no working history at all.

The Decision Makers Play The Odds

Think about the view from the top of the proverbial food chain. The individuals who call the shots in film and television very much interact with projects that come across their desks as educated gamblers would. There is certainly a large amount of anxiety involved, given the amount of financial resource which can be on the line. Major decisions are nearly never spontaneous. In truth, even the smallest of details is often a carefully considered choice. This extends from the inception (which script they choose and who they choose to re-work any aspect of it) through production (every single tiny aspect of the filming and editing process) to its conclusion (marketing can be the difference between a box office bomb and blockbuster hit). As someone looking to break into the industry, this means everything you do needs to be crafted towards the purpose of minimizing risk. When considering who to hire, you want the person making the call to look at you and see that not only are you more talented, positive, and passionate – the most important thing you can be as a candidate is the safest choice. If these movers and shakers in the entertainment business are looking to stack the deck in their favor so that the project at hand is most likely to be a success, be sure you are doing everything in your party to make yourself an obvious asset. This harkens back to history as the basis of every working relationship. Thriving as an intern can be a struggle, especially since starting at the lowest possible rung on the latter is not necessarily going to be compensated immediately with the most inspiring financial incentives. However, your motivation should be the knowledge that one great reference can have the power to get someone to roll the dice and choose you. Once you have a foot in the door, the opportunities to work your way up are much more immediate and real. You need to do more than just tell people you have potential – if they are going to bet on you via the hiring process, you need to be sure your experience shows them that potential beyond any shadow of a doubt.

All Writers Need to Be Able to Write Scripts, Here’s Why and How

With the growing popularity of video content, brands are rushing to adapt to telling their stories in a video format. According to ReelSEO, it’s expected that by 2019, 80% of the world’s internet traffic will be video. That’s a huge number that brands will have no choice but to embrace.

As content shifts from something we read to clips and promotional videos, writers and content marketers are going to be depended on to get involved in writing these scripts and concepts. Many of them have never written anything for video before, but that doesn’t mean they aren’t up to the task. They just need to keep in mind a few things as they adapt their writing into a different means of consumption.

Keep Up With the Latest Video Trends

Many successful marketing videos are appropriations or parodies of what’s already out there. HubSpot created a parody of Gangnam Style. Grasshopper created Sh*t Entrepreneurs Say. Both companies modeled their content after current video trends.

Don’t get ahead of yourself and start copying every viral video you see, but keeping abreast of popular trends will inspire your own work and teach you about what kinds of content do and do not work for video.

Think Carefully About the “How”

It’s fun to write elaborate chase scenes filled with lots of explosions, but unless you personally know how to produce and shoot these scenes in real life, within budget, it’s probably not going to happen. Video production is hard. There’s a ton of prep work to get the set ready, each shot takes time to set up and shoot, and you are limited by the skills the team you’re working with has in their back pocket. When you’re writing, do you best to write within your resources and consider in detail how your team is going to be able to pull it off.

Think Short and Sweet

Most people won’t watch a video for more than 60 seconds. Writing a script for a marketing video is practically a different world from writing for SEO—you need to be as concise as possible.

Wistia, a video hosting company for businesses, found that if a video is 30 seconds long, people will watch 80 percent of the video on average. If a video is 60 minutes or more, people will only watch about 25 percent of the video.

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Script writing is an exciting new challenge for content marketers and freelance writers. After a slight learning curve, you’ll be sure to pick up on the do’s and don’ts before you know it.

Louisiana Makes Headlines with Cap on Film Tax Credits

Geno ScalaIt is no secret that major productions can bolster economies, revitalize neighborhoods, and transform communities. Different parts of the country often compete to attract major film and television players, and the tax credit is one of the most critical tools in a government’s arsenal to attract businesses. Louisiana recently made news by imposing an annual $180 million cap. This number is significantly lower than what Louisiana (sometimes called “Hollywood South”) usually certifies. Previously, the state annually allowed for $250-270 million. Louisiana’s Film Entertainment Association is considering legal action as a result.

The film industry’s presence in places like North Carolina and Michigan clearly indicate that when tax credits are diminished, jobs tend to follow as filmmakers flock to other locations that eagerly offer greater opportunities for cost abatements. As State Representative Henry Burns of Shreveport told local media, ““There are other states out there stretching their arms, wanting to welcome our film industry in there. And just that uncertainty sometimes will cause people to leave.” The state of Georgia, in particular, has long been a competitor who will likely see an increase in film-related activity as a result.

Movie makers and lawmakers alike are hoping to revisit the film credits debate next January with a new governor. Until that time, the greatest concern is that film credits already in the system may not be redeemable under the cap. Should that the case, then the cap might well be unlawful. That issue will be also be subject to further legislation.

Until these issues are more fully explored, all the remains to be seen is if the state can retain its proud tradition as a regional powerhouse when it comes to film production.

Digital Streaming Services Continue Meteoric Rise

Geno ScalaAccording to a report released by PricewaterhouseCoopers LLP, the electronic home video sector remains very much on track to overtake traditional US Cinema as early as 2018.This would establish the market segment as the lead revenue generator in film. This news may be stunning to some, but both savvy consumers and industry experts have anticipated the intensification of the this upwards trend for in online entertainment for quite some time.

The Global Entertainment and Media Outlook report for 2015 to 2019 posited a number of major changes in the industry which may be well on their way to fruition. Altogether, PricewaterhouseCoopers anticipates that, in just three years time, electronic home video will generate $13.8 billion dollars in the US alone.

For the first time ever, this figure exceeds predictions for the domestic film revenue for the cinema industry, which current calculations suggest will follow at $13.1 billion. Electronic home video service very well could double in revenue. The report quotes the figure of $8.4 billion in 2014 rising as high as $16.54 billion in 2019, hitting an impressive annual growth rate of 14.6%. Over that same time, cinema revenue is expected to grow at a more modest rate of 3.9%, from $11.2 billion in 2014 to $13.5 billion in 2019.

Electronic home video is comprised of on-demand programming, streaming services like Netflix and Hulu, and similar ventures by premium-cable channels like HBO and Starz. Electronic home video revenue therefore includes both rental and subscriptions to streaming platforms. Cinema revenue, on the other hand, depends on the box office and advertising.

Business Insider quoted Todd Supplee, the Senior Director with PricewaterhouseCoopers’ Entertainment, Media & Communications practices, as saying:

“[Traditional cinema’s] status as the prime storytelling medium in pop culture is still acknowledged but, in an era of Netflix, HBO and Showtime, high-end TV drama is making inroads into cinema’s dominance, and many OTT services (services that provide content through the internet) have announced they will start making films.”

His understanding of the trend touched upon the fact that these platforms, especially those that are subscription-based, cater to clients that have largely already committed to continued payment. Because the revenue structure is therefore much more stable relative to cinema, which can often be a gamble in terms of the returns on investment, the streaming services’ productions are experiencing a creative high-point well beyond what is usually happening on the silver screen.

Horror Film “Debris” Locked!

Geno Scala

Hey guys! So it’s official – we’ve locked picture on DEBRIS! Woo-hoo! There’s still a lot of work to do, but it’s a major milestone.

Yesterday, we had our ADR session with the actors. They all did an amazing job. We were very fortunate to have veteran actor Yuki Matsuzaki (you’ve seen him in PIRATES OF THE CARIBBEAN:ON STRANGER TIDES and THE LAST SAMURAI) provide the voice of the mad swordsmith… and the cursed sword itself! Hearing the sword whisper “I’m thirsty…” in Japanese literally gave me chills. Now it’s up to our talented sound design team to bring it all to life!

Speaking of sound design – huge congrats to our sound supervisor Lisa K. Fowle (she worked on LORD OF THE RINGS and CHRONICLES OF NARNIA) for winning Best Sound Design at this weekend’s Los Angeles Asian Pacific Film Festival. In 31 years, they’ve never given an award for Sound Design, but Lisa’s work was so amazing, they made an exception just for her. Can’t wait to hear what she comes up with for DEBRIS!

Later this week, we’ll be checking in with our legendary composer, Harry Manfredini, and our visual effects artist, Daniel DelPurgatorio.

It’s all starting to come together, folks… Stay tuned for more updates!

 

Nicole & the rest of Team DEBRIS
Geno Scala, Shark-Eating Man Productions; Executive Producer.