Not So Small Screen: TV Stands On Its Own

tvTelevision was once the newest medium on the block. Decades after other forms of entertainment like radio and film, TV gained its prominence in the mid 20th Century, as alternative and oft-times complement to radio. Soon after, as sets became more affordable and more technologically advanced, one could find a television, and people in front of it, in nearly every home in America. Responding to such demand and popularity, studios and networks began producing programming to match the promise of entertainment for these talking boxes, expanding the platform from its original few hours of content to hundreds of channels and endless media, in our present time.

Since then, television as the sort of new and personal form of entertainment, became a respected institution in its own right, but one noticeably separate from the glamour of film. In fact, television was seen as the stepping stone for film, a sort of audition in which actors would prove their worth and transition to film as a result of their merit and/or popularity. Similarly, those who had achieved success on the silver screen and then transitioned to television were perceived as struggling and/or unsuccessful. Movie stars simply did not do television–the media were separate and exclusive, with the former considered better than the the latter. That is not so much the case anymore.

Today, television is holding its own, carving a space that will be remembered with awe and excitement. With more daring, creative scripts, large budgets, diverse talents, highly skilled directors and new ways of presenting (such as Netflix and Amazon Prime) television is in vogue, with some arguing that its relevance has eclipsed that of the traditional movies we pay top dollar to see in theaters. While I think the theory is too far of a reach, I think those who postulate such mean that television is in no way inferior to film–the small screen isn’t so small anymore, particularly in our flatter, increasingly global world, where anything and everything can easily be accessed online.

Kyle Buchanan writing for Vulture had this to a couple years ago about the topic: “Why would you worry about a film career when TV can now offer greater acclaim and bigger audiences?” It certainly seems that way for some of the industry’s best talents. Consider Orange Is The New Black’s Uzo Aduba, who plays the character Suzanne “Crazy Eyes” Warren in the award-winning Netflix series. I doubt anyone would argue that she has not become a massive star, alongside the likes of some of the biggest names one can recall from the big screen, despite having never acted in a film.

Similarly, a gamut of stars have turned to television from movies to find their stars shine even brighter, rather being dimmed. Take Oscar winner Matthew McConaughey for example, whom Kyle also mentions in the article, who transitioned to a role of even greater acclaim in the HBO series, True Detective, which he also produced. Or Oscar nominated star, Viola Davis, whom I mentioned last month but at the height of her career, following a nomination for The Help, made a break into television and began seeing more success than anytime in her career.

Of course, these two stars can and have returned to film at any time, just like Uzo Aduba will be making her debut this coming year, but it’s not a necessity, it’s an option. Movies are no longer the culmination of an acting career but another texture, rather another shade of the same color, for many of today’s stars. And that’s a good thing.

How Netflix Is Changing The World of Entertainment

Geno Scala's selected picture of a dvd from NetlixJust a little more than a decade ago, most people were familiar with Netflix as the company from which you could rent DVD’s (pre-BlueRay) and possibly never return them. At the time of its IPO, the company only boasted some 600,000 members stateside. Then, with the rise of technology and a virtual shift in the ways which people consume media, the company almost went bankrupt. Today, however, the company’s valued at nearly $27 billion, and has, for all intents, changed everything about the way we entertain ourselves. Here’s how.

One of the first things the company did was switch the focus of the product to streaming movies versus renting them. This proved to be lucrative for the company, considering that most people interested in a particular movie probably want to watch it within the next hour opposed to within the next week. The understanding of this concept, particularly in the face of often illegal movie streaming sites, was a huge boost not only for the company but for Hollywood as well, which could no longer depend on VHS sales or even box office, since more individuals had devices from which they could see a movie in the comfort of their home. This transition exemplified the prescience and inventive nature of this young company, but it was only a foreshadowing of what was to come.

Presently, Netflix is known for its original works as a studio, with popular, award-winning shows like Orange is The New Black and House of Cards, among others. These new ventures have completely changed the television landscape. It’s not uncommon for people to spend hours or days consuming a full season of a particular show–the company uploads entire seasons to its platform for its customers to watch at their discretion–or what some call binge-watching. Subsequently, its direct competitors Hulu and, now, Amazon have ramped up their content in an effort to win over subscribers no longer satisfied with status-quo TV, such as that offered by network and cable programming. But that is changing as well.

In a recent article, the Business Insider details changes that companies like Fox, Viacom and Time Warner are making to effectively win back primarily younger customers. Those changes have included showing less commercials, which would seem taboo in the world of advertising, and in direct opposition to the companies’ objectives: to make profit. However, there is a consensus that consumers have different expectations for television, and in order to please, one would have to accommodate.

That isn’t all, however. Netflix and sites like it aren’t just showing less commercial ads, they’re actively and arguably producing better content. In a recent talks with Bloomberg, producer Kathleen Grace talks about “The Netflix Effect,” and how the company’s focus on better content has resulted in the entire industry seeking the best of the best, in terms of writing, stories and production, to compete for the limited time most consumers are now willing to give a program.

Netflix has already changed the world of TV and shows no signs of stopping. In fact, its recent venture into the movie world will prove just how powerful the company is and ultimately drive a similar level of competition as we’ve seen with networks. Perhaps the company is moving to a place where it will show only original content. Far fetched as it may seem, Netflix has already shown that impossible is nothing; we’ll just have to wait and see.