How Netflix Is Changing The World of Entertainment

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Geno Scala's selected picture of a dvd from NetlixJust a little more than a decade ago, most people were familiar with Netflix as the company from which you could rent DVD’s (pre-BlueRay) and possibly never return them. At the time of its IPO, the company only boasted some 600,000 members stateside. Then, with the rise of technology and a virtual shift in the ways which people consume media, the company almost went bankrupt. Today, however, the company’s valued at nearly $27 billion, and has, for all intents, changed everything about the way we entertain ourselves. Here’s how.

One of the first things the company did was switch the focus of the product to streaming movies versus renting them. This proved to be lucrative for the company, considering that most people interested in a particular movie probably want to watch it within the next hour opposed to within the next week. The understanding of this concept, particularly in the face of often illegal movie streaming sites, was a huge boost not only for the company but for Hollywood as well, which could no longer depend on VHS sales or even box office, since more individuals had devices from which they could see a movie in the comfort of their home. This transition exemplified the prescience and inventive nature of this young company, but it was only a foreshadowing of what was to come.

Presently, Netflix is known for its original works as a studio, with popular, award-winning shows like Orange is The New Black and House of Cards, among others. These new ventures have completely changed the television landscape. It’s not uncommon for people to spend hours or days consuming a full season of a particular show–the company uploads entire seasons to its platform for its customers to watch at their discretion–or what some call binge-watching. Subsequently, its direct competitors Hulu and, now, Amazon have ramped up their content in an effort to win over subscribers no longer satisfied with status-quo TV, such as that offered by network and cable programming. But that is changing as well.

In a recent article, the Business Insider details changes that companies like Fox, Viacom and Time Warner are making to effectively win back primarily younger customers. Those changes have included showing less commercials, which would seem taboo in the world of advertising, and in direct opposition to the companies’ objectives: to make profit. However, there is a consensus that consumers have different expectations for television, and in order to please, one would have to accommodate.

That isn’t all, however. Netflix and sites like it aren’t just showing less commercial ads, they’re actively and arguably producing better content. In a recent talks with Bloomberg, producer Kathleen Grace talks about “The Netflix Effect,” and how the company’s focus on better content has resulted in the entire industry seeking the best of the best, in terms of writing, stories and production, to compete for the limited time most consumers are now willing to give a program.

Netflix has already changed the world of TV and shows no signs of stopping. In fact, its recent venture into the movie world will prove just how powerful the company is and ultimately drive a similar level of competition as we’ve seen with networks. Perhaps the company is moving to a place where it will show only original content. Far fetched as it may seem, Netflix has already shown that impossible is nothing; we’ll just have to wait and see.

10 Things To Consider Before Submitting A Script

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Gino scala's favorite picture of writers at work

1. Open strong
Start with a bang. Decision makers read tons of scripts daily (and nightly) make sure yours gives them a reason to continue; time is literally money in Hollywood. While tradition has suggested it’s important to hook the reader in the first 10 pages, experts have suggested that scriptwriters cut that time in half to make it interesting. To do that, create conflict quickly and make it interesting. You only get one chance.

2. Keep description short and sweet
As a writer, you know how every detail about the story and how it should be carried. Thus, it’s hard not to exact every bit of intricate detail to put into the script to ensure that reader sees what you see. Boil the info down to the basics and allow the reader to fill in the blanks.

3. Mix it up
Yes, it’s been nearly a century since the silent movie; no one’s suggesting that. However, it’s very important to keep a balance between dialogue and action. Consider what you would want to see on the screen. A show or movie with people just talking at each would be boring to viewers. The same goes for the readers of your script.

4. Think outside the box
If you’ve seen it before, chances are everyone’s seen it before and nobody wants to see it again. Creating an entirely original piece is difficult but rewarding if you’re looking to make progress. Start with the absurd and boil it down to something worthwhile once you’ve allowed your creativity to flow. The same old, same old is just that.

5. Employ the Goldilocks Method
No script should be too short or too lengthy. Give yourself enough space to tell a good story, in full, and nothing more. Flesh out any details that are necessary to the plot or character; likewise, remove any extraneous moments and ideas. Make it “just right”.

6. Proofread, Proofread, Proofread Again
Any grammatical errors, misspellings or improper punctuation is the wrong first impression and could automatically become trashed, even if the content is good. Proofread everything, but not just once. Let the script sit for a while then go back with a fresh set of eyes, or even find a trusted friend or partner that can take a look at it for you.

7. Less is more
As a creative, it’s natural to have so many ideas as well as urges to get them out. When it comes to characters. Less is more. Spend your energy developing individual characters instead introducing 20 different ones. Readers won’t always be able to make the connections between new characters and those previously introduced. A confused reader is an uninterested reader, and as stated before, the goal is to make everything as clear as possible.

8. Make it interesting
Another way to keep things interesting but simple is including conflict in your storyline. As often as possible, create a need, a desire, or an actual conflict/fight for your characters.

9. Pace yourself
One thing to remember however, is to not use all of your good conflicts in one place. It’s important to make sure that every part of your story, from beginning to middle to end is interesting and relevant. One of the biggest problems for screenwriters is inability to maintain interest throughout the entire script. Remember, balance is the most important thing for this work.

10. Finish well
The way the story ends is just as important as the beginning. Some even suggest writing the ending before the beginning, that way you have a map for how to get there. Otherwise, you’ve done everything else right from above, then you get to the end, and you’ve lost your way, or don’t resolve the conflict. Always have a good, clear goal. Think of it as an opportunity to seal the deal. If someone’s made it to the end of your script, they’re interested. Make it worth their while.